The hottest PET bottle beer packaging market hot s

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PET bottle beer packaging market hot spots and development

1. Market development hot spots

in 1996, Australia's foster company took the lead in launching plastic bottle beer, and began to explore the beverage market. It was not until 2001 that Carlsberg and other international beer giants began to follow suit. China has also paid attention to plastic bottled beer since this year, but there are many observers and few implementers. In 2005, the output of PET bottled beer in the world will reach nearly 10 billion. In recent years, PET bottled beer has grown rapidly in the international soft drink market, and the overall market prospect should be said to be good

PET bottled beer has been successfully used in the German market. Now beer in some super low-cost supermarkets is packaged with pet

since November 2003, the large package PET beer (with a capacity of 1.6L) launched in the Korean retail market has continued to prevail. In particular, high-capacity PET bottled beer was first used in Korea and attracted the attention of all countries in the world. The market share of high-capacity PET bottles of beer soared to 15% within three months of the start of sales, which shows its high popularity. 10. The lower fixture adopts ball screw and FM electromechanical drag, which will have a beneficial impact on the development and sales of new packaging products

in recent years, some beer production companies in the United States have increasingly used PET bottles to hold beer. The main companies that produce PET beer bottles are: constar international company in Maryland, which mainly produces plastic bottle preforms and blow molded PET bottles with three-layer structure. The inner and outer layers are pet, and the middle layer is MXD6 with high permeability resistance. In addition, oxbar is added to avoid the infiltration of oxygen and greatly reduce the leakage of CO2; The olath branch of Great Plains beer company mainly produces three-layer PET bottles with barrier layer, with a production capacity of 15kt/year, and plans to further expand the production capacity. The companies that use PET bottles to pack beer mainly include dony express beer company in Kansas. Its beer packaging is changing to three-layer amber PET beer bottles, and the existing filling equipment can still be used. Great Plains also recently adopted PET bottle packaging and distributed it to hotels, sports fields and entertainment venues through domestic retailers

domestically, Zhuhai Zhongfu PET beer bottles are popular in South Korea, accounting for 10% of its market share. In the first half of 2004, Zhongfu PET beer bottles were exported to South Korea more than 13 million. In South Korea, one in every 10 beer bottles comes from Zhongfu group. At present, half of PET beer bottles used by Hite, one of the two largest brewers in South Korea, are provided by Zhongfu group. The company believes that Zhongfu PET beer bottles have high barrier property, heat resistance, pressure resistance, light resistance and transparency, and meet the process requirements of pasteurization, so that the filled beer has a good flavor during the storage period. It is understood that the Korean beer market has grown rapidly in recent years, with PET bottles of beer accounting for 40% of the beer market. Because PET beer bottles can avoid the explosion of glass beer bottles, which are safe and easy to carry around, Korean youth especially like to use PET beer bottles for outdoor dinners

based on the current annual beer output of 23million tons in China, if 10% of them adopt PET bottled beer, and the capacity of each bottle is 500ml, the annual demand will reach more than 4 billion, and the market prospect is very attractive. China has ranked first in the world in beer production for two consecutive years, especially in the 2008 Beijing Olympic Games. Based on safety considerations, it is proposed to stipulate that metal and glass bottled

drinks cannot be brought into the venue. Relevant parties have instructed Zijiang enterprises and Zhongfu industry, listed companies in Chinese Mainland, to develop nano plastic beer bottles in advance. In order to prevent the mainland from succeeding in the past, Taiwan's plastic industry technology development center is willing to develop nano plastic beer bottles with Taiwan's industry if it can't carry out continuous experiments; Hongquan international, a big bottle cap manufacturer in Taiwan, will also start research and development to seize the nano business opportunities of bottle caps

II. Development status

the processing technology of producing plastic wine bottles mainly includes: first, producing single layers, which can adopt pet or pen. The production of high barrier multi-layer bottles, that is, the use of multi-layer co injection process. The second is to use coating materials on pet, such as PVDC, but the production is complex and not conducive to environmental protection. There is also the use of mixed materials

at present, major PET container equipment manufacturers in the world are fully developing pet processing technology. Such as SIPA in Italy, Sidel in France and Eastman Chemical Company in the United States have made brilliant achievements in the European and American markets. There are also some enterprises in China that have laid the foundation of technology and production equipment in the research and production of PET bottles. For example, Lehui has developed a sterile cold filling production line for PET bottles. The packaging container company jointly established by Zhuhai Zhongfu Industrial Co., Ltd. and Xiamen Lvquan Industrial Corporation plans to produce pet beer bottles in large quantities. PET beer bottles developed by Zijiang enterprises have passed various tests, and have been recognized by domestic famous beer manufacturers. They can provide products of 330 ~ 640ml and other specifications

third, the bottleneck of development

pet bottles are light in weight, high in strength and good in toughness. Compared with glass bottled beer, they will not explode and hurt people. However, unlike water and carbonated beverages, beer is easy to oxidize and requires high barrier performance of packaging containers. At present, the key technology for China's beer industry to be trapped in PET bottles is how to improve the barrier performance of PET bottles without significantly increasing their costs. After years of unremitting efforts, the industry has achieved great results, and there seems to be no problem. However, the promotion of PET bottles in China is still not optimistic. The reasons are summarized in the following aspects:

first, about the shelf life. Beer is different from other kinds of wine, such as Baijiu, yellow rice wine or wine. The older it is, the more mellow it is. The longer it is stored, the higher its value is. Beer sells "fresh". The shorter the period from production to consumption, the more guaranteed the freshness of beer and the higher its value. Its consumption quality is inversely proportional to the time, which is just the opposite to other kinds of liquor such as Baijiu. If time is quality, the longer the time from production to consumption, the worse the freshness of beer

second, about traditional technology. The main goal of packaging material suppliers is to focus on the research and development of pasteurized polyester beer bottles. Its starting point is that at present, the vast majority of Chinese beer uses the traditional process, that is, after filling, pasteurization, to get cooked beer with sufficient shelf life and shelf life. In order to adapt to the process conditions of high-temperature treatment after filling, the manufacturer also inherits the traditional tinplate crown structure. Out of following the traditional process, this kind of strategic positioning tries to achieve "equivalent replacement" between polyester bottle beer packaging and glass bottle beer packaging. It hopes to have the least resistance in market promotion, but what is the actual situation

third, about equipment transformation. In order to realize the large-scale production of polyester bottle beer packaging, it is necessary to have a bottle production line suitable for polyester bottle filling and capping. Due to the current large-scale use of glass bottles and aluminum cans to pack beer in China, the current bottled production line equipment of breweries is not suitable for polyester bottle packaging beer filling and capping. It is impossible and unnecessary for beer manufacturers to abandon the existing production equipment. If all of them are replaced, the product cost will be greatly increased. Therefore, Nanjing Light Industry Machinery Group Design Institute has studied different equipment transformation schemes according to the supporting conditions and positioning of different polyester bottle beer packaging

IV. development trend

pet bottled beer is still the development trend of beer packaging, although there are still unsolved problems. In the future, beer packaging will be divided equally by glass bottles, aluminum cans and PET bottles. Moreover, with the further improvement of PET bottle production technology, PET bottled beer will occupy an overwhelming 5.5% advantage in the beer market, and usher in its heyday

v. market positioning

after several years of beer market integration, Yanjing, Tsingtao beer and China resources have strengthened the scientific management and utilization of plastic packaging. At the beginning of this year, Tsingtao beer has entered Beijing to compete with Yanjing. It can be seen that market segmentation is a top priority. In general, young and middle-aged people dominate consumption. Then, PET bottles are not only familiar to them, but also in line with the growth experience of people aged 40, especially those under 35. The second is the bottle type and capacity. Usually, beer is 500ml and 750ml. There is market demand for 335ml and large domestic capacity at both ends, so the development of small capacity PET bottled beer is a market change that enterprises should pay attention to, especially considering female consumer groups. At the same time, designing new bottle types can also improve market competitiveness, and the consumer market will always follow fashion

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