IKEA is going to open e-commerce in China

2022-08-04
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Ikea will open e-commerce in China

release date: Source: Internet editor: lychee Views: 3504 copyright and disclaimer

core tip: in order to further expand the market, IKEA's e-commerce in China may be launched in the second half of the year, and the self delivery store will be the first to pilot in Wenzhou

[China Packaging News] in order to further expand the market, IKEA China e-commerce may be launched in the second half of the year, and the self delivery store will be the first to pilot in Wenzhou

a source close to IKEA China told the interface that the e-commerce business of IKEA China is going online in the second half of the year. In order to understand the tight target, the alarm switch can be turned off at this time

the source did not disclose more information about specific online business operations. The interface then checked with IKEA China, which said it was not convenient to comment at present

at present, IKEA has launched e-commerce business in its European headquarters

despite the impact of e-commerce on China's retail industry, IKEA's offline stores are still booming in the Chinese market. In fy2015, IKEA achieved sales of 10.5 billion yuan in the Chinese market, with sales growth of more than 18% and comparable market sales growth of 10%. At the same time, the membership of IKEA Club increased by 42% to 13.5 million; The number of visitors to the official website reached 53million, an increase of 52.5% over last year, and more than 75million people visited IKEA China Mall. Shen Bo pointed out that at present, IKEA has a total of 18 shopping malls in mainland China, all of which are large membership shopping malls with an area of more than 30000 square meters, and are also located in first tier cities. However, in order to further expand the market, such as cities that are more offline, IKEA is making one more attempt beyond the requirements

in addition to e-commerce business, small pick-up and order points (pup stores) have also been put on the agenda

according to the Wenzhou business daily, the first self delivery store in China is expected to be settled in Wenzhou, Zhejiang Province in June this year. Wenzhou IKEA pup store covers an area of about 1800 square meters, displaying about 2500 kinds of goods. Consumers can not only purchase on site, but also place an order after experiencing in the store. After ordering, the goods will be delivered to Wenzhou self collection store by Ningbo shopping mall, and then the consumers will pick up the goods at home

compared with the large shopping malls in the suburbs, the self delivery store in the urban area can save consumers a lot of time spent on transportation. At the same time, relying on the nearby distribution center, the self delivery store for ordering online orders and offline goods can enable IKEA to test the water before the online business in China is officially launched, which can not only test the purchasing power of the third tier cities, but also accumulate online business experience

IKEA China said that once the first small store test is successful, it will accelerate the promotion in more low-level cities

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